Notes On Conflict Management Report - 2431 Words

LASA 2—Conflict Management Report â€Å"Kate has been employed by a well-known manufacturing company for 12 years. She is the only female on her line and the fastest worker. She has been promoted several times through mergers and acquisitions, but has always been looked over for a senior management position. Kate believes she is qualified for advancement but thinks her manager has a problem with her personally. To top it off, Kate did not receive a semiannual or annual review, which would have resulted in a raise. Her coworkers (all males) have urged her to go to management and report what she believes to be discriminatory behavior from her immediate manager.† (Argosy Univ., 2016) Kate feels she has always been and continues to be passed over for promotions. I, like Kate, had been passed over for a promotion recently. The experience I brought to the interview was more than 14 years, including management experience, leadership experience, Human Resources and Payroll Clerk. I had every qualification needed as a requirement of the position, I also had worked for the company for a time and this position would have been one step above my current position. Much like Kate, I was fully capable and qualified for the advancement, but someone else was offered the job. Kate’s immediate manager did not recognize her for the hard work she put forth. She proved she was the fastest person on her line, yet felt, because she was the only women, there may be some discrimination against her by herShow MoreRelatedEnron Was One Of The Largest Electricity And Natural Gas959 Words   |  4 Pagesactivities† (Dr. Shim’s notes). They can also be defined as basic principles or notions of appropriate human demeanor. Dr. Shim’s notes also state they are accepted standards of good behavior that govern the conduct of an individual or a profession, which is the complete opposite of how Enron behaved. Enron failed to follow the code of ethics when they misstated their income and chose not to provide their earnings on their financial statements. The Institute of Management Accountants created a codeRead MoreThe Research Problem Using Qualitative Methodology1570 Words   |  7 Pagesquestions, the role field notes will play in the process, the advantages and disadvantages of using observation, and how interviewing can be used to answer the research questions. Other topics to be explored are ethical issued to be considered during qualitative data collection methods and finally how potential data can be coded. Problem Statement Organizational conflict arises when an individual or group perceives a threat to her/their interest. 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The Scarlet Letter And Selena - 1507 Words

â€Å"If you obey all the rules, you miss all the fun.†(Katharine Hepburn). Some people were raised to follow every rule given to them. They never stray from their set of instructions. They never let loose and join in on the fun because they are too afraid to create their own rules and experience fun. Their mind is set on living the life that was planned for them, not creating their own life. They never question when someone tells them to do something. Every day is similar to the day before. Nothing out of the ordinary happens. Their lives are like the movie Groundhog Day, constantly repeating. Memories are not created with their friends and family. They do not experience adrenaline, anger, love, joy, or sadness. It is as if they are immune†¦show more content†¦By the time she was released, Hester gave birth to her daughter, Pearl, and ran into her husband. Hester s husband had, in a sense, abandoned her for two years by sending Hester off to America and never follo wing after her. He had disguised himself as a doctor and changed his name to Roger Chillingworth to keep the citizens from recognizing him. Chillingworth kept his identity secret due to his embarrassment towards his wife. His main motive was to find out who she cheated with and then to torture him. Hester was tormented by being shunned from Boston s civilians. This led to the confinement of Hester and Pearl. Hester and Dimmesdale subsequently planned to leave for Europe with Pearl within the following days. Unfortunately, Dimmesdale died before the trio could leave. This exposed the secret of Hester and Dimmesdale being Pearl s parents. However, this did not keep Hester from staying in Boston and enduring the hate of the citizens. Once again, Hester and Pearl returned to their cottage and lived in isolation for quite a long time. Selena Quintanilla- Perà ©z, similar to Hester Prynne, was also deprived of her dreams. This was not only because she was a young girl, but because she was also a Mexican performing songs with her siblings in America. When Selena was a young girl, performing at a state fair in the early 1980 s, she was booed off stage. The audience believed that women could not succeed

Neural Control and Coordination Free Essays

â€Å"NEURAL CONTROL AND CO-ORDINATION† Co-ordination – It is the process through which two or more organs interact and complement the functions of each other. Neuron – It is the functional and structural unit of nervous system. Therefore, the nervous system is also known as NEURAL SYSTEM. We will write a custom essay sample on Neural Control and Coordination or any similar topic only for you Order Now Neurons with longer projections are said to be the longest cells in our body. There are about 100 billion neurons and most of them exist in the brain. Some neurons have flask-shaped and are called Purkinje cells. They are found in the cerebellum of brain. Shortly after birth neurons do not develop. A neuron has two main parts viz. a) Cell body or Cyton or Soma – It may be up to 13. 5  µm in diameter and may be irregular, oval, rounded, etc. Neuroplasm and neurolemma are its cytoplasm and cell membrane. A cyton consists of cell organelles like other cells. Besides, it also has neurofibrils, neurotubules and Nissls granules or bodies. Neurofibrils take part in transmission of impulse Nissls granules or bodies are irregular masses of rough endoplasmic reticulum on which free ribosomes and polysomes are attached. Nissls granules probably synthesize protein for the cell. ) Cytoplasmic processes or neuritis – They are of two types. 1. Dendrites or dendrons – They contain neurofibrils, neutubules and Nissls granules. They conduct nerve impulse towards the cell body and are called afferent processes (receiving processes). They may be one to several. 2. Axon or Axis – It is a single long process of uniform thickness. The part of cyton from where the axon ar ises is called Axon hillock and is the most sensitive part of a neuron. An axon does not have Nissls granules, golgi complex, ribosome, etc. So cyton supplies protein to axon. Its cell membrane and cytoplasm are known as axolemma and axoplasm respectively. Axon ends in a group of branches called terminal arborizations (axon terminals or telodendria). They have synaptic knob to form synapse where axon and dendrite of two successive neurons can meet. Motor end plate – The part of sarcolemma that lies beneath the axon terminals (nerve endings). Axon conducts nerve impulses away from the cell body hence called efferent processes. TYPES OF AXON There are two types such as myelinated (medullary) and non-myelinated (non-medullary) In myelinated neurons, the axon is surrounded by myelin sheaths. Myelin sheaths have regular interruptions called node of Ranvier. The space between two successive node of Ranvier is called internodes. Around the myelin sheaths, there is a delicate sheath made up of nucleated cells called Schwann cells. VARIOUS PARTS OF NEURAL SYSTEM It can be divided as Central Nervous System (CNS) and Peripheral nervous system (PNS). Central Nervous System; The CNS comprises brain and spinal cord. BRAIN: It is the anterior most part of the CNS. It lies inside the cranial cavity of the skull. It weighs from 1220 to 1400gms. It has membranes called meninges (sing. eninx), they are 1) Piamater – It is thin and innermost membrane Sub arachnoid space lies between piamater and arachnoid membrane. Cerebro Spinal Fluid (CSF) is found in this space . It provides medium for exchange of food materials, wastes, respiratory gases, etc. 2) Arachnoid mater – It is thin and spider webby. It is the middle membrane. Subdural space lies between arachnoid mater and du ra mater. 3) Duramater – It is the outermost fibrous membrane. **Fontanales – Membranous areas between the cranial bones of foetal skull. Structure of human brain: It has three parts viz. ) Forebrain or Prosencephalon – It includes olfactory lobe, cerebrum and diencephalon Olfactory lobe – It lies in the temporal lobe. * Function – It receives impulses from the nose. Cerebrum – It is the largest and most complicated part of the brain . Its outer portion is called the outer cortex and it forms the GREY MATTER. Beneath the grey matter, there are millions of medullated (myelinated) nerve fibres. They form white matter. * Function -It creates ideas, touch, perception, reasoning, decision making. * Diencephalon – Hypothalamus is located here. Hypothalamus maintains homeostasis. It is also called therefore called THERMOREGULATORY CENTRE OR THERMOSTAT. It keeps body temperature at roughly 37 °C. 2) Mid-brain or Mesencephalon – It comprises cerebellum, pons varolii and medulla oblongata. Cerebellum – It is the second largest part of brain and it has purkinje cells. * Function – It controls rapid muscular activities like running, talking and typing. Pons varolii – It is located above the medulla oblongata. Pneumotaxic centre is present here. **Pneumotaxic centre limits inspiration. Medulla oblongata – It continues with spinal cord. * Function – It regulates heart rate, blood pressure, etc. How to cite Neural Control and Coordination, Essay examples

Shangri-la Hotels & Resorts - Mix Marketing Strategies

Question: Discuss about the Shangri-La Hotel Sydney Home Marketing Strategies. Answer: Introduction Companies in the hotel and tourism industry are increasingly utilizing the concept of home to enhance marketing and hospitality experiences. Managers adopt home attributes to design, market, and deliver augmented services to customers. This practice is influenced by increased awareness of diversity around the globe and the need to create a unique positioning that can earn competitive advantages. The contemporary market environment is turbulent, and firms can counter competition from global rivals through differentiation strategies such as embracing national heritage. Hotels all over the world use home attributes to create a strong attachment with locals in host countries as well as attract foreigners to enjoy new experiences. Global hotel firms such as Shangri-La group need to incorporate more home elements like other accommodation providers to cope with trends and competition levels. Information about the use of home concepts can give insights for improving the Shangri-La hotel comm ercial practices. Therefore, exploring how other hotel players integrate home ideas would help to formulate appropriate recommendations for adoption and implementation in the Shangri-La Hotel Sydney. Shangri-La Hotel Background Information Shangri-La Hotel Sydney is one of the hotels operated by the Shangri-La Group. The group manages five-star hotels and resorts all over the world. The Shangri-La brand was born in Singapore before expanding to other Asian countries and parts of the world including Europe, North America, and Middle East (Shangri-La International Hotel Management Ltd. 2016). Shangri-La hotels are situated in prime cities and offer luxury services to their customers. The Sydney hotel is among the leading hospitality firms in the city. Its location gives visitors a clear view of the glowing Opera House and the majestic Harbor Bridge. Customers can also enjoy the spectacle look of the citys exuberant colors from the hotel. The hotel offers a variety of world-class services and facilities. Facilities include hospitality lounge, business center, and conferences rooms among others. Services offered include laundry, postal, shoe-shine, and check-in facilities, among others. The hotel also has children care fac ilities, travel and transport services to airports, and shopping places (Shangri-La International Hotel Management Ltd. 2016). Shangri-La Hotel provides a range of food and beverages in service rooms, all-time restaurants, a bar, and a lounge. Cuisines and drinks from local and international places are available. Check-in rooms and meeting suites are fitted with contemporary furnishings and signature materials. The hotel attains world-class services and is a preferred choice for many locals as well as foreigners visiting Sydney. However, it does not apply home concepts extensively to promote marketing activities like in other hotels. Use of Home Concepts in Other Hotels Hotels employ various features of home heritage to support their business operations and attract more customers. One way of achieving these activities is through the provision of local cuisines (Enz 2011). The local food dishes and beverages differ from those in other countries due to cultural diversity and environmental conditions. Culture influences the food preferences as well as methods of preparation. Since Australian culture is different from that of foreigners, local dishes and drinks are also different. Although globalization is transforming Australian cultures, providing traditional foods in hotels attract locals and foreigners to enjoy. People visiting Australia would want to enjoy local dishes and beverages that are not available in their home countries. Visitors are also excited to learn methods of cooking as a way of understanding Australian food cultures (Wyshak 2014). The ingredients used differ or are not available in other communities, and offering local dishes enabl es visitors to enjoy new food substances. Hotels seeking to attract more customers incorporate the local foods in their menu (Lehr 2015). Additionally, their commercials include these local cuisines as part of what they offer. Potential customers access this information and make plans to visit. By doing this, the hotels create awareness to the global community and reap improved revenues from new clients. Another way of utilizing home advantages includes supporting local and cultural functions. Hotel industry plays important role in facilitating social activities such as cultural celebrations, beauty contests, or music festivals, among others (Chu 2014). Hotels host the events or individuals participating in such activities. During these periods, the hotels utilize the opportunities to pass information about their services. For instance, hotels carry out commercials in conjunction with event organizers. Hotels that facilitate major occasions benefit by reaching many people. Some local events attract foreigners or people from far regions in the country who check-in hotels near the venues. As a result, hotels that work together with the event organizers stand a better chance of hosting visitors and boost revenues (Rao 2014). The visitors would refer friends to these hotels hence promoting marketing campaigns. Hospitality firms also sponsor events through monetary contributions or provis ion of other equipment such as kits. Hotels that engage in local activities create rapport with the people who support its continued operations. Thus, participating in local events enables hotels to market their services to the populations in host countries and increase the likelihood of success. Some hotels exploit the power of corporate social responsibility practices that involve home attributes. CSR is becoming a common practice for companies in the hotel industry. These programs are instrumental in marketing a firm to the locals (Bunda 2014). The public can identify with a hotel that adopts plans to give back to the society and support its continued operations. The CSR events create a long-lasting positive perception about an organization. This positive image is desirable to help the hotel enjoy support of the locals. Some hotels operate in a global environment and lack strong local attachment. As a result, domestic customers can opt to seek services in local firms. CSR activities help the public to view a global company as one of their own (Scott 2009). There are many forms of CSR practices adopted by different hotels. Examples include giving donations to benevolent centers, providing material support during disasters, and sponsoring sport events. Many people can resona te with these practices and in turn, visit the hotels and take items or services offered. Hotels also utilize concepts of home by linking services provided to physical features and unique attributes in their surroundings. Hotels located in strategic places or near important structures take advantage of associating with them to market their services (Oh, Pizam 2008). Fascinating and spectacle scenery is desirable to customers, and hotels that have a beautiful environment attract more visitors. Hotels are recognizing the beautiful elements near their premises and use them to promote marketing performances. For instance, hospitality firms near elegant buildings or seas link these features to service experiences for their clients. Potential customers learn about these structures through marketing activities of the hotel company and plan visits to go and enjoy. As the customers view the scenery around these hotels, they stay and consume meals or other services offered. Managers implement changes such as modifying layouts and facilities to enable customers experience the attra ctiveness of nearby features that promote satisfaction (Enz 2009). Moreover, hotels capture natural features of their home countries such as landscape, mountains, and wild animals to market their services. Images of these features accompany advertisements or are used to beautify the hotel structures. People interested in these features visit the hotels, enjoy attractiveness, and consume substances offered. Moreover, some hotels partner with tourist agencies to direct interested customers to explore local heritage. Hotels complement the tourist agencies by providing accommodation for the visitors (Dahlstrom et al. 2009). Similarly, the people touring different places in a country provide market for hotel services and facilities. The two sectors sub-sectors are interdependent. Hotels take advantage of the tourism services to enhance their marketing campaigns. Hospitality firms partner with the tourism agencies to enable tourists travel to sites with ease (Tanford, Raab, Kim 2012). Partnerships with other businesses allow hotels to incorporate travel features in their marketing commercials. The tourism communities access the information and plan to seek accommodation services from these hotels. Firms that exploit opportunities of partnering with travel firms embrace the diversity of local heritage through the marketing practices. Consequently, they can attract more customers including fo reign tourists. Even though the hotels do not manage the tourism sites, they benefit from associations with these agencies by receiving more clients who improve the revenue levels. Without the partnerships, some tourists seek accommodation services elsewhere, and hence hotels realize reduced revenues for the hotel. Recommendations Other hotels incorporate home concepts in their marketing operations to attract more visitors and realize sustainable profits. Shangri-La Hotel does not apply these aspects extensively and therefore has untapped opportunities to grow its customer base. The hotel would implement home ideas that fit with its operations (Rao 2014). Despite this, many practices are applicable in the Shangri-La hotel. However, this report recommends for implementation of most promising attributes. Firstly, the hotel needs to introduce more local dishes and drinks in the menu. Shangri-La Hotel Sydney has a variety of food and beverage products from Australia and international markets. Adopting more Australian cuisines would help many people perceive the hotel like other local companies. Shangri-La can take advantage of its global presence to reach and inspire people to visit the Australian branch and enjoy a broad range of domestic foods. People from other countries can plan to visit the hotel to enjoy Aus tralian delicacies. Moreover, customers from other regions in the country can visit the hotel to gain experiences and consume local dishes (Wyshak 2014). Providing more Australian cuisines is desirable to earn favorable perceptions from the people. Although Shangri-La is a world-class hotel, many people can view it as similar to other firms based on the range of local foods offered. Another strategy to ensure the Shangri-La hotel applies more home practices is through the formation of partnerships with local tourist firms. Through the partnerships, Shangri-La hotel would use features of Australian heritage such as tourism sites, wild animals, and natural landscapes to attract many people (Crossley 2011). The hotel is based in Sydney city that receives many foreign and local visitors. By utilizing association with locals, many people would adopt the brand like the domestic firms. Working together with locals and using home features portrays the hotel company as supportive to the domestic environment. Local groups of people can approach the hotel as if it has Australian roots that enhance chances of realizing increased sales (Enz, 2009). Through the partnerships, the hotel would also provide easy access to the tourist sites and fast transport means. The existing activities provide access to the airports and limit the number of tourists who can locate the hotel. Pa rtnerships would thus help increase number of visitors that ultimately lead to improved sales. Conclusion The firms in the global hotel industry utilize home concepts to promote their activities and deliver augmented experiences to the customers. Common attributes include the introduction of local foods and beverages, supporting local and cultural events, running corporate social responsibility programs, and partnerships with domestic players. These practices create a perception that the hotel values home features in a country, and in turn offer continued support by visiting the businesses to consume services or spa products provided. Shangri-La hotel needs to improve its home aspects to increase chances of receiving more visitors that raise the revenue levels. More appropriate practices for the Shangri-La hotel include widening the variety of local cuisines and partnering with domestic companies such as the tourist firms to directs visitors to the hotel. Adopting these capabilities encourages more people from the local as well as the international places to visit the hotel and experienc e fulfilling moments that heighten satisfaction levels. Therefore, Shangri-La Hotel Sydney has opportunities to utilize home concepts to improve marketing performances. Reference List Reference generated Bunda, R. B. 2014. The Business of Beds: An Exploration of Hotel and Hostel Business Strategy. Honors Scholar Theses. Paper 350. [ONLINE] Available at: https://digitalcommons.uconn.edu/srhonors_theses/350 [Accessed 23 September 2016]. Chu, Y. 2014. A review of studies on luxury hotels over the past two decades. Graduate Theses and Dissertations. Paper 13913. [ONLINE] Available at: https://lib.dr.iastate.edu/cgi/viewcontent.cgi?article=4920context=etd [Accessed 23 September 2016]. Crossley, J. C. 2011. Introduction to Commercial Recreation and Tourism. 6 Edition. Sagamore Pub Llc. Dahlstrom, R., Haugland, S. A., Nygaard, A., Rokkan, A. I. 2009. Governance structures in the hotel industry. Journal of Business Research, 62:8, pp.841-847. [ONLINE] Available at: https://dx.doi.org.ezproxy.lib.uconn.edu/10.1016/j.jbusres.2007.07.033 [Accessed 23 September 2016]. Enz, C. A. 2009. Hospitality Strategic Management: Concepts and Cases. 2nd Edition. Wiley. Enz, C. A. 2011. Competing successfully with other hotels: The role of strategy. Cornell University, School of Hospitality Administration. [Online] Available at: https://scholarship.sha.cornell.edu/articles/308 [Accessed 23 September 2016]. Lehr, D. D. 2015. An Analysis of the Changing Competitive Landscape in the Hotel Industry Regarding Airbnb. Master's Theses and Capstone Projects. Paper 188. [ONLINE] Available at: https://scholar.dominican.edu/cgi/viewcontent.cgi?article=1189context=masters-theses [Accessed 23 September 2016]. Oh, H. Pizam, A. 2008. Handbook of Hospitality Marketing Management (Handbooks of Hospitality Management, Vol. 3). Edition. Routledge. Rao, R. S. 2014. Emerging Trends in Hospitality and Tourism. International Journal of Research 1:1, pp.1-8. [ONLINE] Available at: https://granthaalayah.com/Articles/Vol1Iss1/01_IJRG14_A08_09.pdf [Accessed 23 September 2016]. Scott, D. M. 2009. The new rules of marketing and PR: how to use news releases, blogs, podcasting, viral marketing, online media to reach buyers directly. Hoboken, N.J., John Wiley Sons. Shangri-La International Hotel Management Ltd. 2016. About Shangri-La Hotel Sydney: Quality Five Star Hotel. [Online] Available at: https://www.shangri-la.com/sydney/shangrila/about/ [Accessed 23 September 2016]. Tanford, S., Raab, C., Kim, Y. 2012. Determinants of customer loyalty and purchasing behavior for full-service and limited-service hotels. International Journal of Hospitality Management, 31:2, pp.319-328. [Online] Available at: https://dx.doi.org.ezproxy.lib.uconn.edu/10.1016/j.ijhm.2011.04.006 [Accessed 23 September 2016]. Wyshak, S. 2014. Good food, great business. San Francisco, Calif, Chronicle Books LLC

Best Canadian Online MBA Program Essays

Best Canadian Online MBA Program Essays Best Canadian Online MBA Program Essay Best Canadian Online MBA Program Essay It’s really tough to determine the best Canadian online MBA program, but we gave it a try. There are many online MBA courses in Canada, but only one can be the best. From the last official rankings of these programs the school that attracted the most number of participants and made it to the list is Athabasca University. The name of the program is Executive MBA and its type is general. It was established back in 1994 and the time limit for studying this program is 5 years. You’ll need 30 months as average time to complete the program. Athabasca University offers you the best Canadian online MBA program that helps you improve your management skills that will boost your career. This can be reached without even putting your private and professional life on hold. We will show you few characteristics that best describes this program Collaborative learning This university does everything in favor of their students. It considers the time zones of each student and sets the best time for opening a discussion. The students to this faculty are coming from all around the world and Canada. It has a really unique learning system which is launched fully online. The collaboration between the students and sharing different experiences is a big plus for this program. The goal is to capitalize on the diversity of all students in order to stimulate new ideas, challenge traditional problems and invent develop new practices. Curriculum The curriculum of this program aims on every inch of the key areas of management. Information technology, human resources, strategy, operations, marketing, finance and analytics are all included in this educational process. According to the university, you will improve your decision making skills and improve your leadership mind. The education you will get from this online executive MBA program will transform as a great impact for your career and workspace. After graduating you will get bigger role and new experience level in your company. Leadership qualities Other that this program focuses on every aspect of the business area, it tends to improve your leadership qualities. You will become better leader and that will be noticeable when you begin to work on bigger projects. Your decisive and strategic thoughts will formulate brand new actions which you will put them into action. Your team will be amazed from your new credentials that will lead them through the projects. You will be defined as an inspiration among all of your colleagues and the people who have employed you. Electives: By choosing this school, you will have the opportunity to tailor your online MBA study to your specific and professional interests. Online electives This opportunity lets you focus your studies to your electives in one of the master level areas given by this university. You can also expend the global experience with just one or more electives on international level. International electives For choosing one of the international electives you will be awarded with advanced work in different country. You will be monitored by an insider view of nation’s top company or business practice. This is our pick for best Canadian online MBA program. You can get more information about fees and financing on its official website.

Down Syndrome essays

Down Syndrome essays Sometimes when meiosis ( the division of reproductive cells ) occurs, chromosomes may be lost, left behind, or too many may be passed on, resulting in the birth of a child with a genetic or congenital defect or disease. One of the most common of these genetic disorders is Down syndrome. This disorder takes its name from Dr. Langdon Down, who was the first to describe it formally, in 1866. Down syndrome is a condition marked by abnormal physical and mental development that is caused by a genetic defect. This genetic defect is caused by an extra chromosome. People born with Down syndrome have 47 chromosomes compared to the normal amount of 46, 23 chromosomes inherited from each parent. This extra chromosome originates more often in the mother's egg than the father's sperm. Chromosomes are individual, large DNA molecules in a cell nucleus. They contain the genes along with structures that hold the DNA and aid it in expressing heredity by orchestrating cellular operations. Down syndrome is one of the most common chromosomal abnormalities, occurring in about 1 out of 800 births. However, the frequency of the disorder varies greatly according to the age of the mother. For women in their twenties the rate is 1 in 2,000 but it rises steeply to 1 in 100 by the time a woman reaches 40. Down syndrome is usually recognized soon after birth because of characteristic facial features such as a flattened nose, upward slanting of the eyes, a large tongue that often protrudes from a small mouth, a small, rounded head, and a short stature. Other symptoms that might only be noticed by doctors include congenital malformations of the heart of gastrointestinal system, flabby muscle tone and poor coordination due to poor control over the motor nerves, poorly functioning endocrine glands, narrow ear canals, low resistance to infection, weak vision, and misshapen teeth with thin enamel. All children with Down syndr ...

Marketing 2 Assignment Example | Topics and Well Written Essays - 500 words - 1

Marketing 2 - Assignment Example g undertaken also they designed teaser campaign for the firm’s rebranding process also a graphic was released which showed the repealing of old and evolution of a new identity on ’01.01.01’ (date of launch)(Rebranding and Repositioning a global brand. 29 legal firms all around the world were coming up with marketing strategies and advertisements which repeatedly captured the rebranding of Andersen Consultancy and the idea that firm was evolving into a bigger and better place. Through this extensive research and massive marketing the firm transferred its brand equity from Andersen to Accenture which itself was derived from two words ‘assent’ and ‘future’, the idea of providing more and broader services than ever before. (Accenture) (Accenture, 2002) A. The shift in the Brand name as mentioned previously was a result of a legal decision which if not handled properly might have resulted in the collapse of a giant of that time. This rebranding was not a result of an innovation or anything. Criteria to evaluate the new brand name revolved around the question, that what innovation was the firm offering after this huge makeover. Business reengineering, Business Integration, Specialist in Technology, More and broader services, Masters in the field and Leaders of Future were the six agenda’s set by the firm at the time of rebranding. In the light of these criteria Accenture is the perfect fit for the company since its name in itself speaks of future and is innovative in nature too. The conversion was no less then reengineering and transforming the firm into a whole new platform, for people to look up to with a guarantee of receiving the best at their footsteps. (Accenture, 2002) A. Accenture used this opportunity of renaming itself to reposition the brand in a whole new dimension. While this process of repositioning was undertaken the company and its legal and marketing advisors kept this fact in mind that the services of consulting being performed by the

Literature 2.4.3 Essay Example | Topics and Well Written Essays - 250 words

Literature 2.4.3 - Essay Example Here, the reader is confronted with the fact we all hate to be judged, especially when people know little about us. This reasoning is not just something Atticus teaches Scout about the creepy, seemingly psychopathic neighbor, Boo Radley; it is a concept the entire town must embrace. When Atticus pleads the case of a black man who was falsely accused because of his skin color, rather than his actions or character, he admonishes the whole town – and me as the reader ? to put aside preconceived notions about others by getting to know them first (a timeless lesson no matter what society you like in). A couple of characters’ lives in Lee’s novel both reflect and digress from my own. Scout’s curiosity reflects mine, as we both search for new ways to look at situations and are often ridiculed for being too inquisitive. However, her assertiveness far exceeds my own. Boo Radley is often prejudged and misunderstood, as am I, but we are both liked once people get to know us. Unlike Boo, I do not live a life of obscurity and have social graces. These are just a few comparison/contrasts to note. Works Cited Lee, Harper. To Kill a Mockingbird. New York: Warner Books, 1988. Print.

Improving Construction Safety in Saudi Arabia Dissertation

Improving Construction Safety in Saudi Arabia - Dissertation Example 1 Introduction It is rather unfortunate, but true, that the construction industry around the world had developed a reputation for being the industrial sector that presents higher statistics for industrial accidents, fatalities and deaths than any other (Coble, 2000, Pp. vii - viii). United States Department of Labour for the year 2006 indicated that construction fatalities represented about 21% of the total work force fatalities (Lambeck, 2009, Pp. 72 – 74). However, efforts directed towards continuous improvement in construction safety in many countries, including Japan, South Korea, China, etc. demonstrate that it is possible to reduce the incidence of occupational injury, serious accidents or deaths (Poon, 2008, Chapter 1). Statistics for construction industry accident frequency rates per million of men hour worked for Singapore suggest that with an accident frequency rate per million man hours of 3.5 for the construction sector in comparison to 1.9 for all other industries help to illustrate the notoriety of the construction sector (Poon, 2008, Chapter 1). However, results for Japan, Korea and Hong Kong demonstrate improvement with effort. Reports about the construction sector in Saudi Arabia suggest that it is possible to do more to bring about an improvement in health and safety for those working in the construction sector (Al Omani, 2008, â€Å"Does Saudi Arabia need a health and safety boot?†), (Migrant Rights, 2011, â€Å"FAQ†) and (Construction Week, 2010, â€Å"Construction sector must embrace safety culture†). Like in any other industry, accidents in construction lead to injury, possible loss of life, additional work and added costs (Li Wai Chung, 2006, Chapter 3). Time losses for the injured, delays in completion of construction, medical expenses, damage to... The intention of this study is the term ‘safety’, which refers to an absence of danger, as often partnered with the term ‘health’ within the context of work in general and for construction work. Because human health and welfare are of concern to the society, a corporate responsibility exists to ensure that minimal risks exist to the health and safety of employees so that individuals, families and the society at large receives protection and remains free from catastrophe. Thus, the legal system in England and in many other nations emphasises a duty to care, an absence of negligence and criminal responsibility for injury to ensure that those who use employees for business do so in a manner that will minimise harm to these individuals, especially when the business motive is to present profits. The law reflects values in a society and without values that emphasise health and safety it is likely that the risks associated with occupations will present undue harm t o individual members of a society and to society itself. Hence, a global concern exists for health and safety in construction and many nations around the world have enacted laws and regulations to emphasise health and safety in occupations, based on recommendations of international organisations, including the International Labour Organisation (ILO) and national values. However, a need exists to ensure that laws and regulations are effective and practical.

Dylan Thomas, A Refusal To Mourn Analysis

Dylan Thomas, A Refusal To Mourn Analysis Dylan Thomass A Refusal To Mourn The Death, By Fire, Of A Child In London, is a poem about mourning. More specifically, the poems focus is on the speakers predicament of whether or not to mourn Londons Daughter (L 19). A question arises from this predicament. Who is Londons Daughter? Is this a single person, or does she represent a group of people? This poem was published in 1945 at the end of World War Two. This is significant because Thomas was living in London during the Nazi Blitz attacks, which resulted in the deaths of over 20,000 people (Stansky 3). He most likely saw the destruction that resulted from the war firsthand. The poem, then, can be read as a refusal to mourn a singular death. The speaker uses Londons Daughter to represent the many people who died in London during the war. However, it is how the speaker mourns, or his subconscious mourning, that is interesting. By refusing to mourn and questioning his beliefs, the speaker contradicts himself, and demonstrates his in ability to fully register the death of another. At first glance, the reader may think that the speaker is primarily concerned with a childs death. But a closer reading reveals that the speaker is extremely self-centered. The speaker immediately focuses on himself in the poem, rather than describing the child or group of people he is mourning. He is more concerned with his own response to death, rather than the sadness that accompanies death, and the person or persons that have died. In line seven, the speaker says, And I must enter again the round/ Zion of the water bead/ And the synagogue of the ear of corn (LL 7-9). The speaker is resorting to his religious beliefs to find comfort. He refers to a synagogue as a water bead, which could represent a bubble of escape. The speaker finds comfort in this bubble because it gives him meaning regarding death, and it shields him from the unknown. He stuck in his own little world, unable to comprehend this death. But then, he says, Or sow my salt seed / In the least valley of sackcloth to m ourn / (LL 11-12). This is an interesting shift in tone because the first nine lines of the poem portray the speaker as somewhat religious and optimistic. Now the speaker seems angry. Line twelve, least valley of sackcloth to mourn seems to show his lack of confidence in his religion (L 12). He is saying that he will not sow his seed in the valley of remorse, meaning that he is not going to dwell on this singular death. He will not subject himself to mourn. Throughout the poem, we see the speaker questioning his beliefs and his actions. This is not an uncommon response when dealing with loss. People experience a full range of emotions when dealing with death; questioning ones beliefs does not seem out of the ordinary. The speaker, after considering hiding out in his religious bubble, proclaims that he, shall not murder / The mankind of her going with a grave truth (LL 14-15). He is stating that there is no grave truth, and he is not going to keep trying to convince himself that there is an absolute truth. He is saying that to try and impose meaning on her death would be wrong. It would take away from her memory. The speaker does not want to make this death symbolic, Nor blaspheme down the stations of the breath / With any further / Elegy of innocence and youth (LL 16-18). He feels that to glorify death, or overly celebrate it would be disgraceful. The speaker is in denial. At this point in the poem, he seems to lack the capacity to feel for this person. This choice not to mourn seems to be less like a choice as the poem continues. The speakers lacking ability to mourn is demonstrated further when he juxtaposes himself next to the Thames River. He says, Deep with the first dead lies Londons Daughter / à ¢Ã¢â€š ¬Ã‚ ¦ Secret by the unmourning water / Of the riding Thames (LL 18,22-23). His use of first dead implies that there have been many more, or there will be more deaths. He says that he is not going to spend his time dwelling on this singular casualty when there are so many more deaths to worry about. How could he possibly feel the same emotions for all of the coming deaths? How could he put so much energy and feeling into this one death? He claims that instead of mourning, he will flow like the Thames, ubiquitous and unknowing. He would much rather celebrate life and continuity. However, he contradicts himself yet again, with the final line, After the first death, there is no other (L 24). By stating this truth, he is consciously trying to make sense of death, which seems like an act of mourning. There is a pattern emerging in the poem. The speaker goes back and forth on what he believes to be the truth of the childs death. The speakers fickleness regarding his beliefs takes away from the childs death, and centers the poem on the speaker. From this small sample size, we can draw a conclusion that he does not possess an advanced capacity for mourning. Maybe he can only mourn once, and after that it is only repetition. Humans may not have the ability to fully register the magnitude someone elses pain, and in this case the speaker is only able to understand his own pain and experiences, and therefore is unable to mourn this child. The poem, then, is the speakers account of his desire to mourn, even though he says that he is not going to. The entire poem contradicts itself. The speaker cannot make sense of this death. So instead of trying to mourn, he refuses to, which becomes a subconscious act of mourning.

Steam Engines :: essays research papers

The Steam Engine The steam engine provided a landmark in the industrial development of Europe. The first modern steam engine was built by an engineer, Thomas Newcomen, in 1705 to improve the pumping equipment used to eliminate seepage in tin and copper mines. Newcomen's idea was to put a vertical piston and cylinder at the end of a pump handle. He put steam in the cylinder and then condensed it with a spray of cold water; the vacuum created allowed atmospheric pressure to push the piston down. In 1763 James watt, an instrument-maker for Glasgow University, began to make improvements on Newcomen's engine. He made it a reciprocating engine, thus changing it from an atmospheric to a true "steam engine." He also added a crank and flywheel to provide rotary motion. In 1774 the industrialist Michael Boulton took Watt into partnership, and their firm produced nearly five hundred engines before Watt's patent expired in 1800. Water power continued in use, but the factory was now liberated from the streamside. A Watt engine drove Robert Fulton's experimental steam vessel Clermont up the Hudson in 1807. Railroads The coming of the railroads greatly facilitated the industrialization of Europe. At mid.eighteenth century the plate or rail track had been in common use for moving coal from the pithead to the colliery or furnace. After 1800 flat tracks were in use outside London, Sheffield, and Munich. With the expansion of commerce, facilities for the movement of goods from the factory to the ports or cities came into pressing demand. In 1801 Richard Trevithick had an engine pulling trucks around the mine where he worked in Cornwall. By 1830 a railway was opened from Liverpool to Manchester; and on this line George Stephenson's ''Rocket'' pulled a train of cars at fourteen miles an hour. The big railway boom in Britain came in the years 1844 to 1847. The railway builders had to fight vested interests-for example, canal stockholders, turnpike trusts, and horse breeders-but by 1850, aided by cheap iron and better machine tools, a network of railways had been built. By midcentury railroad trains travelling at thirty to fifty miles an hour were not uncommon, and freight steadily became more important than passengers. After 1850 in England the state had to intervene to regulate what amounted to a monopoly of inland transport. But as time went on the British railways developed problems. The First World War (1914-1918) found them suffering from overcapitalization, rising costs, and state regulation.

Bharti Airtel Outsourcing

* Bharti Airtel aimed to be a low cost provider in the highly capital intensive telecom industry. They needed to keep pace with the rapid growth of their customer base, which was growing at almost 100 percent per year. Their strategy was to acquire new customers and achieve low cost per minute, but it required huge capital investments. * They outsourced everything and concentrated only on marketing, sales and distribution. They redefined the core activities in telecom industry and concentrated all their resources in acquiring and retaining customers. There were two parts to the Outsourcing deal between Bharti and telecom vendors. First was build up, maintenance, and servicing of the telecom network to equipment vendors Nokia, Siemens and Ericson. Then there was the deal with IBM to provide all in all IT solutions. 1) Advantages of Outsourcing their Network management to Ericsson, Nokia, & Siemens: * Keeping pace with network expansion due to faster installations. * Freed the manageme nt of time consuming budgeting, tendering, financing, purchasing and installing process.They could now focus on core competencies of the company. * Shift from short-term agreements with equipment vendors to long term commitments to get better bargains and service. * Bharti will pay for network capacity (erlangs) only when it up and running. No need to pay for unused capacity. This solved the problem of conflict of interest between Bharti and the network suppliers. * Increased flexibility, no need to make huge capital investments will enable transferring of the risk to the network supplier. No Production costs( no capital investments, no labor costs), reduced Transaction costs as no need for new tenders every six months( reduced search & contract costs, reduced enforcement costs because of implementation of relational governance, lower adaptation costs because of pay for use model) * They were able to achieve Predictable Cost Model, no unplanned expenditures. Use the savings in capit al expenditure in focusing on new customer acquisition, building new services etc. Disadvantages of deal with Ericsson, Nokia, & Siemens: The project might be difficult to manage and become increasingly complex because of the involvement of 3 vendors to provide the network management. * There might be resistance from the existing employees to get transferred to vendor companies because of the cultural barriers that may arise. * There is a chance of developing rivalries among the 3 vendors if the margins and competition starts getting stiff. * Wastage of installed capacity. * It will increase their dependence on vendors. After a period of time they may move on the back foot in negotiation meetings with vendors. No previous deals of such outsourcing has happened and hence risk is high Advantages of end to end IT management Outsourcing deal with IBM: * Airtel can now concentrate on their core business activities of marketing and sales. * Revenue sharing agreement thus there was big inc entive for IBM to make the outsourcing deal a success. Reduced opportunism by the vendor. * Solved the scalability issue. * Avoid major increases in capital expenditures in IT. * Gain access to IBM’s rich talent pool, IBM’s expertise in IT. They can work together to create new products and services. (Value added services). * No Production costs ( no capital investments, no labor costs), reduced Transaction costs (reduced search & contract costs, reduced enforcement costs because of implementation of relational governance, lower adaptation costs because of revenue sharing model). Disadvantages of deal with IBM: * Excessive dependence on IBM and if they are not able to provide many innovative solutions, then Airtel won’t be having any option to go with a new vendor. There was a concern that the applications not supported by IBM may become obsolete * Revenue sharing was a new model which Airtel and IBM were trying for payments. As both of them didn’t have an y experience in it, there was a considerable risk because of the unforeseen uncertainties. 2) How would you structure the agreements to address your concerns and capture any advantages you have identified? Structure of Agreement with IBM * There should be some provision of fixed and minimum costs for the revenue share in the agreement. IT applications not supported by IBM should be available to ensure they don’t get obsolete. * The terms and conditions in the contract should be flexible enough to cover the changing environment dynamics over the period of 10 years. * Furthermore not all the details of the partnership can be written in the agreement. So a joint governing body should be formed to manage the arrangement and resolve the issues. * Agreed metrics to measure the quality of IT services provided by IBM. Structure of Agreement with Ericsson, Nokia, & Siemens: Network and Operations Management should be transitioned to the vendors in a phased and planned manner under con stant observation. * To tackle the concern of cultural barriers while working for the vendors, the Airtel employees should be absorbed on the same TnCs as they were working in Airtel. * Further recruitment of new employees should be the responsibility of vendor. * The expectations and duties of all the 3 vendors should be properly outlined and explained to prevent development of unnecessary tensions and unhealthy competition among them. The vendors should be continuously monitoring the networks and provide rapid response once the issue has been identified by them. * To be fair with the vendors if the network capacity remain unused for a major period of time, some part of payment should be done to them or it can be redeployed at other sectors. What measurements, rewards and penalties, and other governance mechanisms would you design for these two different agreements? With IBM * Strategic Alignment Measurements Process Performance Metrics – % of orders not delivered within the promised date, % of inaccurate and incomplete orders, Percentage of escalated cases, Through output. * Metrics to measure innovation – No of innovative ideas provided over a period of time. Ericsson, Nokia and Siemens * Performance Measurement and Quality Metrics – Call drop rate in the peak hours, Call drop rate over a cellular circle, Average Issue Resolve time, amount of time (measured in milliseconds) taken by data to travel from one location to another across a network etc.Penalties on the vendor if the performance of a cellular circle is not good over a period of time due to high call drops. * Customer Experience and Satisfaction Measurements -Network Availability, Call Accessibility measure eg. how many customers fail to make a call in the first attempt , Call Retainability, voice quality etc. * Management of Resources – Utilization of resources, Amount of time taken to meet request or demand, Capacity of the resource etc. Reward and appreciation for the employees who are able to solve the issues in minimum time. * Risk assessment – Security over the network etc.

An American hero essays

An American hero essays In the novel by Stephen Crane, Crane expressed his feelings of war by using impressionism through a complex character named Henry during the Civil War. Crane used many different ways of expressing his thoughts on war. He used Henry as a teenager who looked past at the battlefield, and only saw himself as being a hero. Henry later would find out the cruelty of war as Crane emphasized. To be a hero I believe you have to be brave and noble, for your team or in this case army and not for yourself. In this case Henry was anything but brave and noble in the first half of the story. Henry was a coward who ran and left his team to die. Henry was imature in that he was always worried about what other people thought of him, instead of what he thought of himself. Throughout the essay Henry was always worried about what other peoples opinions were of him. A true hero wouldnt worry about what others thought of him. An example of this was when Henry was walking with the wounded soldiers and Henry ran off because he had no wounds to show from the fight when the injured soldier asked him what his injury was. Henry also deminstrated being imature and afraid when he saw other soldiers run from battle during the first fight; Henry runs with the other soldiers because he is afraid. Being afraid is not a characteristic of being a hero. Henry shows off his fear when he lies about running from the battle and tells other soldiers that he was sperated during the combat, and fought with another regiment that Henry say badly needed his help. Henry was always at battle with fear. Although Henry did win his battle against fear at the end of the book, he did nothing that would make him a hero. Henry was too much at battle with himself and fought because of his fear. Again back to what I believe a hero is, to be brave is the opposite of being afraid. I do feel though at the end of the story Henry unde...

Suspension Definition in Chemistry

Suspension Definition in Chemistry Mixtures may be classified according to their properties. A suspension is one type of mixture. Key Takeaways: Suspension Chemistry Definition A suspension is a type of heterogeneous mixture.Over time, particles in a suspension will settle out.A suspension contains larger particles than are found in a colloid. In a colloid, the particles remain mixed over time. Suspension Definition In chemistry, a  suspension is a heterogeneous mixture of a fluid and solid particles. In order to be a suspension, the particles must not dissolve in the fluid. A suspension of liquid or solid particles in a gas is called an aerosol. Examples of Suspensions Suspensions may be formed by shaking oil and water together, oil and mercury together, by mixing dust in air. Suspension Versus Colloid The difference between a suspension and a  colloid  is the solid particles in a suspension will settle out over time. In other words, the particles in a suspension are large enough to permit sedimentation.

Proposal Evaluation Research Example | Topics and Well Written Essays - 500 words

Evaluation - Research Proposal Example Hourly rounding stipulates that nurses should perform hourly visits to the patients so as to meet their requirement and document the findings (Olrich, Kalman, & Nigolian, 2012). Evaluation of the study shall be based on the results that will be obtained from the various protocols in the study. The study shall utilise specific protocols that the nurses will check when they go for the hourly round. The checklist shall include an assessment of pain, patient positioning, need for toileting, and the patient asked if there is any other assistance needed. The nurse shall fill in the checklist for any protocol that he/she has provided to the client. This shall be repeated for a period of three months to obtain credible data. While all these are being done on daily routine, the nurse should also note any incidence of patients fall since this is the primary aim of the study. After the study period has elapsed, the data will be analysed critically by assessing the patient outcomes when one hourly rounding was done. The patient outcomes include patient satisfaction with the services being offered and the rate at which the patients get better. Patient perception to care shall also be evaluated as well as patient safety. It will be expected that the patient safety shall increase, which will be evidenced by reduced patient falls as well as reduced call light use (Hill et al., 2011). Long-term evaluation shall involve following up of the customer after discharge to check on the overall outcome of one hourly rounding. The overall inductive reasoning and conclusion may include increased nurse efficiency, staff recognition and continuity of care (Blakley, Kroth, & Gregson, 2011). Hourly rounding may not be the ultimate prevention of falls among patient in the hospital; however, incorporating other strategies is vital to provide a synergy to minimise falls. Use of alarm system has

Biomedicine Essay Example | Topics and Well Written Essays - 2500 words

Biomedicine - Essay Example First, it is necessary to examine the sociocultural values which have lead to our own de-habilitating illnesses. We live in a fast, paced society in which there is little room to stop for a breather. This has been influenced by the internet and the ability to access information at the speed of light. Many jobs are now conducted straight out of the office and usually involve sitting behind a desk at the computer. Due to declining economic conditions around the world, many jobs are requiring longer hours to work as well as increasing layoffs causing stress in the local population. These increasing hours along with the stress associated with the fear of layoff and daily stresses such as traffic, family dynamics and other interpersonal problems has lead to an enhanced sedentary lifestyles as well as poor dieting and use of alcohol/tobacco which has lead to inherent chronic disorders and diseases. Poor dieting has lead to an increase in obesity across most of the western countries. This c an be due to multiple things. First, it is important to recognize that the onset of fast food restaurants has made it easier for the population to have access to high calorie and high fattening foods at a low cost. This is based on the 80/20 principle in human reasoning in that the decision to eat fast food over is influenced by the ease of access and quickness over the fact that it is not nutritionally sound (Gardner, 2006). Another important aspect is that G20 populations have an increased sedentary lifestyle. Due to the stress and fatigue associated with working a job, it is a de-motivational aspect which leads to a lack of physical fitness. It is also seen at the early childhood level as there has been a detrimental increase in childhood obesity. There has been a greater emphasis on academics and children spending more time in the classroom learning which has cut time which has usually been allotted for physical activity (Buckmaster, & Brownell, 1988). This is all a result of ou r progressive lifestyle which has led to obesity. In order to meet the classification for obesity, a person must meet a BMI, body mass index, of 27 which correlates to 120% of the desirable weight in comparison to height. As a result, this excess weight has added physiological and psychological illnesses. Metabolic associated diseases associated with obesity can be insulin resistance, hyperglycemia, hyperuricemia, and hyper tension (Dwyer, 1994). In insulin resistance, insulin becomes less effective at lowering blood sugars. Certain cells in muscles and fat become affected due to the disruption of glucose and insulin. The decrease in the amount of insulin being secreted by the pancreas associated with insulin resistance can lead to type II diabetes. Hyperglycemia occurs when there is too much sugar in the blood (Myers, 2004). This can be caused by a lack of exercise, consuming too many daily calories, etc. There are many debilitating factors associated with hyperglycemia such as kid ney, neurological, and cardiovascular conditions. Hyperuricemia is a condition which is associated with an abnormal increase in uric acid. Lastly,

Structure of central banks and the federal reserve system Essay

Structure of central banks and the federal reserve system - Essay Example e American public to the existence of central bank resulted in the failure of two banks in 1811 (First Bank of United States) and 1836 (Second Bank of United States) (Mishkin & Eakins). Since the aim of establishing these two banks was to police the banking function, therefore, their failure caused problems for American financial markets because of the unavailability of lender of last resort. As a result bank panics were seen frequently during the nineteenth and early twentieth centuries. Finally, the panic of 1907 and the loss to depositors convinced the public regarding the importance of central bank system in an economy. Even after being convinced, the fear of the American public opposed the establishment of a centralized authority or central bank (Bank of England). Moreover, the fears were also seen about the interference of government in the affairs of private banks. The major disagreement was that whether central bank should be a private bank or a government body. Finally the disagreement ended with the Federal Reserve Act of 1913 with its 12 regional Federal Reserve banks. Congress wrote the detailed system of checks and balances into this Act. To diffuse power along the regional lines, between government and private sector, business community and public, the formal structure of Federal Reserve System was defined. Following are the four entities of Federal Reserve System. In addition, more than 3000 commercial banks are the members of Federal Reserve System. Mishkin and Eakins (2007) systematically highlight the relationship between these entities and three policy tools of Fed. The current European Central Bank was founded as a result of a treaty between European Central Bank and European System of Central Banks in 1999. Based in Frankfurt, Germany, European Central Bank consists of Executive board including president, vice president and four members and Policy group including executive group and governors of central banks from 11 member countries. The

The German economy ready for war in 1939 Essay Example for Free

The German economy ready for war in 1939 Essay To what extent was the German economy ready for war in 1939? Consider all the economic strategies implemented between 1933 and 1939 in your answer. (15 Marks) Germany made military moves to expand its borders into Eastern Europe in 1939. There is certainly evidence to suggest that Germany was no-where near the targets set by Hitler for total re-armament. As well as this factor though, there is another question to consider, had Germany set out for all out international war or was it just an attempt to expand lebensraum when they took the actions of invading Poland and Austria in 1939? This is an important question because it helps to understand the motives of Hitler when he ordered the invasion of Poland. Basically, war to what extent must first be established. On the 5th November 1937 a meeting took place between Hitler and all his important military generals. The minutes from this meeting were taken down and became known as the Hossbach Memorandum. They stated that it was agreed that by 1943 active steps towards lebensraum were to be taken. This was all that was firmly agreed though; there were no steps to preparation towards a full international war. Nothing was even mentioned of the USSR. According to Tim Mason this suggests that when Hitler invaded Poland in 1939 he had no ideas of world domination just yet. He calls the invasion of Poland a, War of plunder. By this he meant that the only intention was to gain some extra land and resources for Germany to live off. This is supported by the fact that by 1939 the push for arms had become very strenuous and there was a shortage in resources, labour especially. This would support the theory that Hitler was not ready for an international war by 1939, but only ready to make attempts to expand Germanys land in-line with his ideology of creating lebensraum so that he could increase his resources. After all there were still German nationals living in Austria and Poland from when land was taken from them under the Treaty Of Versailles. This would mean that the plans that were suggested in the Hossbach Memorandum were forced to be brought forward because of the unexpected strain on resources. This evidence gives us an overall impression that Germany was only ready for a war to gain living space, through, Wars of plunder, But not ready for an international war. The counter argument to this though is that by 1939 rearmament had gone so well that Germany was ready for war. Between 1936-37 there had been an 80% increase in the rearmament budget and this resulted in two thirds of government spending by 1939 was being spent on military causes. It is evidence that leads to the idea that Germany was ready for a full international war. Indeed, by 1939 it has been suggested, there was a blueprint for World Domination being put into action. A firm subscriber to this opinion is Richard Overy. He counter-acts Masons argument as previously discussed by referring to his Marxist beliefs. Insisting that he adds too great an emphasis on the resistance from the working class- a key factor in any Marxist line of thinking. He uses evidence such as Goring investing so much in rearmament and Schacht leaving because of his reservations over the rate of rearmament. To consider whether it is Mason or Overy that my opinion lies with I must first analyse the various economic policies that were implemented during the time 1933 to 1939. This will give me an idea as to whether which sort of war Germany was attempting, World Domination or a War of plunder, And whether Germany was ready for it. One of Hitlers most famous ideological thoughts was this idea of autarky, or self sufficiency. It was not a new idea but certainly raised a few eyebrows at this time when the world was just starting to come about into a world market of imports and exports, more so than ever before after the first world war. Autarky would enable Germany to live off its own land and have no need for imports. This was essential to Hitlers plans for war. It meant that Germanys important goods would not stop being supplied in times of war. It would enable Germany and its military to maintain strength. As soon as the Nazi party came into power in 1933 provisions were made to achieve this goal. This was first seen in 1934 thought in Schachts New Plan. Regulations on imports and exports were made. Importers into Germany were forced to apply for permits so to regulate the commodities. This policy is known as a protectionist policy. Farming protection was also a huge part of this policy of autarky. This provided Germany with food so that they could fight on without looking to import from abroad. It was in farming and agriculture that autarky could not be achieved. From 1932 to 1938 there had only been a slight increase in production rates. And this was with a rapidly growing population. This would mean that it was not possible for the economic expectation to be where it should be if a world war was to take place in 1939. Hence, the economy was not ready for war by 1939 as the policy of autarky had not been achieved. This would suggest that when Hitler invaded Poland in 1939 he was trying to gain living space to make Germany stronger. This is in-line with Masons view of, War of plunder. Another rather famous thought of Hitlers was to achieve total employment. By this he meant that everyone that could work was in work. Not only would this mean that every person would be regulated and watched over, and indeed, kept out of trouble but it also had massive positive effects on the economy. If everyone was in work then this meant that money was going into the economy for such causes as rearmament. This was a hugely successful policy. These figures are simple; in 1934 there were 2.4 million people unemployed. By 1939 there were no people unemployed. This quite simply an amazing success, and undoubtedly gave the government, and Goring the resources to pour into rearmament ready for war. The amazing success of this policy by 1939 suggests that Hitler was ready for a quest of world domination, not just a war of plunder to gain resources this is because he had achieved one of his main targets. This evidence goes hand in hand with the theory that Overy puts across that when Hitler invaded Poland in 1939 he was starting his quest for the aryanisation of the world. Rearmament was an important factor in the German economy from 1934 onwards. This was due to Hitlers obsession with rearming Germany for war. It is not an easy topic to discuss. There are differing accounts which may lead some to believe that by 1939 Germany was not ready for war, but some may interpret that Germany was ready for war in 1939. I shall deal with the latter first. By 1939 Germany had attained total employment. According to Hitler this was essential before launching any attempt at war. Much of the economy had been devoted to the rearmament cause. Some sources tell us that between 1933 and 39 half of the MEFO bills, a government acknowledgement of debt, were issued in the rearmament cause. This is a substantial amount, especially when considering that the German economy was only just recovering in 1933. This would suggest that such substantial spending on rearmament would have meant that Germany would have been ready for war by 1939. This is supported when we look at the change in attitude of Hitler from 1937 onwards. Before then Germany had always taken action with caution in the hope of appeasement by the other European nations. From here onwards any foreign action taken was risky and always had the possibility of war, such as the militarization of the banned area, the Rhineland and the goal of Anschluss completed, the union of Austria and Germany. These arguments show that the German economy must have been ready for war as these risks were taken. Hence, it can only be assumed that Hitler knew that war was to occur when he invaded Poland in 1939. The invasion of Poland though can only be seen as a desperate attempt to sort out the economy- and not a prelude to world war. The Hossbach document showed that Hitler and his military official expected Germany to expand its living space in 1942-43. This is when the economy was expected to be as efficient as it could be. This estimation was wrong though, Germany was running out of resources. Hitlers hopes of autarky were to be dashed unless he took action. This is seen by the failure to meet industrial targets. In 1938 the production for rubber was only at 4.2% of its target for 1940, explosives only 20.2 for the same dates. This showed an inadequacy in the materials needed by 1940 for war. The invasion of Poland therefore can be seen only as a mission for living space and resources, in which Germany lacked both. From this analysis it is fairly plain to see that Germanys invasion of Poland in 1939 was not an attempt to trigger a world scale war. Nor was it hopeful of beginning the quest for world domination. Instead it is more in-line with Masons view that the invasion of Poland was a, War of plunder. In which the resources of Poland would be plundered or stolen and used for Germanys benefit. It is true that Germany had achieved many of their economic aims by 1939, economic recovery, arms production but more importantly total employment. Indeed these were essential if Germany was to launch an attempt at world domination but, would not suffice without the ultimate goal of autarky being achieved. This by 1939 was not. It is mentioned by Hitler many times throughout his tyranny in Germany that before Germany could achieve world domination there would need to be total autarky. It was even laid down in his book, Mein Kampf. This ultimately means that the German economy couldnt have been ready for war in 1939 because it did not match up to Hitlers standards.

Analyzing Marketing Opportunities

Analyzing Marketing Opportunities Marketing has often been defined in terms of satisfying customers needs and wants critics however maintain that marketing goes beyond that and creates needs and wants that did not exist before. According to these critics, marketers encourage consumers to spend more money than they should on goods and services they really do not need. Marketing was defined by the American Marketing association Board of Directors as Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (Approved October 2007) http://www.marketingpower.com/aboutama/pages/definitionofmarketing.aspx Marketing is the process whereby society, to supply its consumption needs, evolves distributive systems composed of participants, who, interacting under constraints technical (economic) and ethical (social) create the transactions or flows which resolve market separations and result in exchange and consumption. Bartles2 What Is Marketing? How 10 Experts Define It Marketing Process The marketing process consists of analyzing marketing opportunities, developing marketing strategies, planning marketing programs, and managing the marketing effort. (Kotler)3 http://nraomtr.blogspot.ie/2011/12/marketing-strategy-marketing-process.html Analyzing Marketing Opportunities Market analysis involves market research about a product or service being offered it involves using primary and secondary data, looking at the economic situation of the country and the legal aspects political aspects, the legislation the competitors new entrants into the market and their market position. This data will be analysed using different statistical tools this will be used in identifying short, medium and long term on various marketing activities. This data provide useful information which enables the organisation to plans its marketing strategy. For example Tesco a grocery store will look at what Asda, Lidl Aldi and also what the likes of Sainsbury, marks and spencer are doing and their market share. Its in view as this that Tesco will determine what its marketing strategy will be. Developing Marketing Strategies Based on the Marketing research conducted Tesco will be able to determine what marketing strategy it will adopt for the next quarter on each of its product range and determine what market segment it will concentrate on. it might decide to contrate on fruit and vegetables or it might decide to concentrate of clothing differentiation decision is made to arrive at a product that will lead to the optimal profit. For example Tesco might decide to be a loss leader on a particular product while maximising profit in other areas Usually at Tesco price of some items are reduced but customers will come in because of this package but will end up buying other not discounted. Marketing Programs Marketing strategy leads to marketing mix, examples are budget allocation for a particular department, products etc Marketing Mix is the combination of four elements, called the 4Ps (Product, Price, Promotion and Place), that every company has the option of adding, subtracting, or modifying in order to create a desired marketing strategy. (Philip Kotler)4 Larry Steven Londre Marketing, IMC, Advertising, Promotion, Media and More. 2012 Edition There are large number of marketing tools. McCarthy5 provided a categorization for them in terms of four Ps of marketing: Product, price, place and promotion. Under each P, there are number of tools. Depending on the organisational choice it is possible to have some on a short term medium term or long term new products are usually on a long term basis In other to carry out budgeting for different marketing tools, sales functions this functions will relate to how sales will be affected be any incremental amount, This is known as sensitivity analysis. Product related marketing tools are in the form of quality,branding design,packaging, etc. While price related to commissions, discounts and middlemen commission to discount pricing like buy one and pay for I/2 price for the second. Place related are like on line sales Tesco in retail park, Tesco in large shopping centres and the Tesco express which can be in filling stations or in a neighborhood Promotion relates to Tesco club card owners who get personal sales promotions or instore promotions and TV and radio jingles or adverts, online and social media campaigns. Market Orientation was defined by McNamara (1972 p.51) as a philosophy of business management based upon a Company wide acceptance of the need for a customer orientation. Profit orientation and recognition of the important role of communicating the needs of the market to all corporate departments .5 Journal of marketing april 1990 Ajay Kohl and Barnard J Jaworski Market Orientation: the construct, research proposition and managerial implications The main points highlighted here are customer focus and profitability. The chances of new products failing is very much reduced and it provide the opportunity to cut its loss if indications are it may not be profitable the a stop can be put to it before the product is launched Where market Orientation approach is used there chance that consumer needs are being met with appropriate products or services are higher and inevitably the life product of such products or service will be prolonged and hence more profit. . Constant feedback from consumers This is an unending process through this constant market research this will enable the firm to make changes to the product as its see fits hence making higher profits and matching those of their competitors.. The disadvantages of marketing Orientation are It may be difficult to target campaigns at a large Market Constant market research it is very expensive thereby reducing profit* Where there is a specialised markets it will be difficult to fulfill the needs of the sub market(consumers) A good example of this is the graphic plotters used for architects similar plotters may not be ideal for factories with specialised technical construction or tool making. Product differentiation may at time be difficult especially for the likes of retail supermarket where they do not produce the products but for the company branding it is often difficult to differentiate a product and stand out from competition consumer wants often change due to income and consumption patterns for example someone who lost his/her job will change quickly from buying from Tesco to the likes of Lidl and Aldi. it may be hard to keep up with need of such people. Marketing environment is mainly made of two variables the micro and the macro factors these factors are mainly internal environment- micro and external environment macro The micro environment are variables that can be controlled or by management. E Jerome McCarthy 6 said the variables that the company can control in order to reach its target market are the four Ps. Price, products, promotion and place. A Communication-Based Marketing Model for Managing Relationships Tom Duncan and Sandra E. Moriarty Journal of Marketing Vol. 62, No. 2 (Apr., 1998), pp. 1-13 Macro are those outside the control of the organisation.they are proximate macro-environment The supplier environment The distributive environment The wider macro-environment Demography proximate macro-environment This involves the external forces for example, in the legal, cultural, economic and technological sub-environments. This are the people or firms with organisation immediate external environment. Of they are marketing firms, are suppliers, competitors and distributors (intermediaries). The supplier environment These are businesses that provide the firm with material and distribute to their retails in includes logistic companies and retailers the like of Tesco The distributive environment Emphasis is placed on intermediaries such as wholesalers, factors, agents and distributors so that final consumer get products The competitive environment The threat of competition cannot be over emphasised the orgainsation must be alert to the potential threat of other companies selling the same product. Ie Pepsi and Coke companies marketing similar and substitute product whether they are of domestic or foreign origin. The wider macro-environment Changes in the wider macro-environment may not be as close to the companys day-to-day operations, but they are equally important this falls into four The main factors making up these wider macro-environmental forces fall into four groups. Political and legal factors Economic factors Social and cultural factors Technological factors Demography In places like Iran, Tunisia, Syria and the middle east in general which were predominantly dominated by Pepsi, the advent of war has change the demography of the area. This is out of the control of Pepsi and It will have to readjust its marketing strategy and marketing Mix for this region. Market segmentation is defined as The process of defining and subdividing a large homogeneous market into clearly identifiable segments having similar needs, wants, or demand characteristics. Its objective is to design a marketing mix that precisely matches the expectations of customers in the targeted segment. 7 Read more: http://www.businessdictionary.com http://www.coriolisresearch.com/pdfs/coriolis_tesco_study_in_excellence.pdf Fig 1 http://www.coriolisresearch.com/pdfs/coriolis_tesco_study_in_excellence.pdf Fig2 http://www.coriolisresearch.com/pdfs/coriolis_tesco_study_in_excellence.pdf (source) Gig 3 http://www.coriolisresearch.com/pdfs/coriolis_tesco_study_in_excellence.pdf Tesco provided six market segments to target the different consumers Need from the up class to the lower class income . The segments are self narrative with this concept Tesco was able to continuously increase its market share. Buyers behaviour often change depending on products , the consumers spending power, consumers needs and how urgent he need the product. The customer identifies a need :This often occurs from advertisement from TV, Radio, Bill board social media or words of mouth Looking for information At this stage the customer wants more information about the products and needs to see the product and discuss more with the sale representative Checking out alternative products and suppliers The consumer at this stage will look for a better buy either in terms of quality, pricing and will compare the product or service with those of other providers, Purchase decision . time at this stage the buyer is ready to buy and the sales personnel need to close the sale by giving the buyer an incentive to buy. It could be after sales service it could be a voucher. Using the product Cognitive dissonance a fear that the buyer may have made a wrong decision comes to play here especially when it is an expensive here simple how to use and after sales suffice or a form of warranty. There are four main factors that affect a buyer behaviour namely:-Social, Culture, psychological and personal.. Social: Groups membership, reference, aspirational opinion leaders or buzz marketing and family members. Culture: A persons wants or behaviour group with share values and ones social class. Personal; Age and life cycle, occupation personality and self concept Psychological: Motivation perception and beliefs and attitudes . Market positioning is the manipulation of a brand or family of brands to create a positive perception in the eyes of the public. If a product is well positioned, it will have strong sales, and it may become the go-to brand for people who need that particular product. Poor positioning, on the other hand, can lead to bad sales and a dubious reputation. A number of things are involved in market positioning, with entire firms specializing in this activity and working with clients to position their products effectively. 9 http://wiki.answers.com/Q/What_are_examples_of_market_positioning With the current economic situation Tesco has gone to the cheap end of the market competing the likes of Lldl and Aldi. So the focus will be on main stream with competitive price

In Favor of Marijuana Legalization Essay -- Illegal Drugs Legalize Nar

In Favor of Marijuana Legalization My personal opinion in the argument of legalizing marijuana is that I really cannot see the harm in it. This of course is a bold and naive statement. There is a lot of contributing factors into my bold and naive statement that if understood will explain my callow view. It is widely known that the Supreme Court voted in a 6-3 outcome against legalizing the use of medical marijuana for glaucoma patients. The court ruled that ?medical necessity? is no defense to the distribution or use of marijuana, which is classified as a ?Schedule I? drug under the Controlled Substances Act in 1970(Tabetha). American citizens that are found guilty of using cannabis are charged with a fine of $1000, or sentenced to six months in jail. Marijuana is the most used drug in the United States and about sixty million Americans over the age of twelve have tried it at least once despite the fact of the forbiddance by the American government. Many studies have shown evidence of beneficial use of cannabis and that it is also less harmful than cigarettes and alcohol. Cannabis is the short for the scientific name Cannabis Sativa, which contains THC. Tetrahdrocannabinol (THC) is chemical that affects a person?s mood and feelings. It is also a lower, or relaxant, meaning that it slows down brain function. It can give people symptoms such as hallucinations, sedation or stimulation. When the cannabis leaves and flowers, or bud, are dried they can be smoked like a cigarette or put in food as marijuana. Hashish, a far more potent version of marijuana, is the resign of the plant and is referred to as hash which can be formed into cubes, or also eaten or smoked. When using cannabis, it is entered the bloodstr... ...l/alcohol/alcohol.html>. Rajee, Suri. Weed Wars. CNN. CNN Interactive, 1997. 9 Mar. 2008 . Spelhaug, Nicole. Marijuana as Medicine. Mayo Foundation for Medical Education. Mayoclinic, 2006. 9 Mar. 2008 . Potter, Beverly, and Dan Joy. The Healing Magic of Cannabis. Berkely: Ronin, 1998. 101-150. Harry, Gray M. Why Not Regulate Marijuana Like Alcohol. Common Sense. Common Senses for Drug Policy, 2006. 9 Mar. 2008 . Deluca, Alexander. Crimes of Indescretion:Marijuana Arrests Made in the United States. Addiction, Pain, & Public Health Website. 2005. 9 Mar. 2008 . Krause, Mike. Pot Enforcement Waste F Resources. Independant Institute. 2006. 9 Mar. 2008 .

Summaries of Outsourcing Works

Summary # 1 : 2 In their article Outscouring Types, Relative Wages, and the Demand for Skilled Workers: New Evidence from the U. S. Manufacturing Aekapol Chongvilaivan, Jung Hur and Yohanes E. Ryianto analyse the impacts of outsourcing on relative wages of firm workers. The concept of outsourcing implies that firms contract out some level of production in the vertical chain of production. The authors claims that there is a relationship between outsourcing types and relative wages of skilled and unskilled workers.In fact, the researchers thesis claim that downstream materials and service outsourcing are influenced by worker skill, while upstream materials outsourcing is not. First, the authors divide the concept of outsourcing in three categories. The first type consist of upstream material outsourcing. A firm doing so will outsource the production of inputs for a good. The second type consists of downstream production in which firms outsource the production of the final product. The third type consists of service outsourcing sectors such as communications, accounting, auditing , bookkeeping and computer services.The authors explain that each type require different levels of skills for labour. Therefore, they do not have the same impact on demand for skilled labour. Before conducting their study, the authors reviewed previous literature on the topic. An influential study to the authors research is one written by Blum in 2007. This reviewed literature showed that shifts of structures in the economy industries could explain the rising wages for skilled workers. Another influential literature studied by the researchers is one study conducted by Amiti and Weu (2006).This study evaluated the impacts of contracting out on the productivity in the United-States. Amiti and Weu (2006) explain that if firms are able to internationally fragment the inefficient parts of their production process by outsourcing, they can then specialise in the part of the production process in which they have comparative advantage locally. The study conducted by Manufacturing Aekapol Chongvilaivan, Jung Hur and Yohanes E. Ryianto differs from previous ones because of their distinction between skilled and unskilled worker.Another distinguishing aspect of the research is the division of upstream and downstream outsourcing as different categories . Instead of using a panel data analysis researchers used a cross industry analysis. In order to conduct their research on impact of outsourcing on relative wages, the authors have retrieved their information from various data sources. The first one is the 2002 Annual survey of Manufactures(ASM). This source offered authors information on â€Å"wages and employment of the skilled and unskilled workers across the manufacturing sector†.Researchers also used the 2002 economic census as a data source where they got the â€Å"cost and production structure of manufacturing firms and also their use of capital and services†. To measure the employment share of skilled workers the authors used a short run cost function based on the Brown and Christensen(1981 model). To measure downstream and upstream outsourcing impacts on relative wages, researchers scattered skill wage share with different logarithm of elements of production.As for results, authors found that if import share is not significant on wage gap between skilled and unskilled workers. Researchers found a negative relationship between capitals and the relative demand for skilled workers. The authors also present that larger industries have higher wage share of skilled workers. This can be due to their cost advantage as a firm. Researchers also found that material outsourcing show the way to a decline in the overall productivity of labour in the short-run. Consequently, the efficiency of has a positive impact on relative wages.The authors show that downstream materials and service outsourcing have a positive impact on the wages of skilled workers relative to those of unskilled workers. Researchers also showed that upstream material outsourcing has a negative impact on relative wages of workers. The authors conclude by claiming that technology is influenced by skill in the manufacturing sector. Summary # 2 : Hartmut Egger and Peter Egger are authors of International outsourcing and the productivity of low-skilled labor in the EU.Their article shows the relationships between outsourcing and the productivity of low skilled labor. For their work, the authors claim that in the short run outsourcing has a minor negative effect on contributions of workers. They estimate that in the long run however, that outsourcing has a positive impact on real value added per worker. The researchers relied on previous studies conducted by Feenstra and Hanson to structure their study. Feenstra and Hanson’s article studied the effects of offshoring and outsourcing on the labor market in the U.S. Other influential studies used by authors stu died the trade relationship of the E. U with developing countries. For their study, the researchers used various source of data to analyze the relationship of outsourcing and worker productivity. First, authors referred to the sources New Cronos (Eurostats) and Stan (OECD) to obtain numbers on productivity per worker, real gross production, employment and education in the European Union. Also, to measure the concept of outsourcing researchers used EU-output input tables.Finally, the authors used data from the UN data on intermediate goods trade. The data sets chosen by researchers were computed using translog functions and CES functions. CES refers to constant elasticity of substitution; a function that include complex production or utility functions. Such functions offer simulation of the outsourcing effect on the average productivity of labor. The calculations where based on three main characteristic assumptions. The first being that outsourcing moves part of the production to oth er countries economies and markets.Secondly, by maximizing their surplus firms want to adjust their factor employment. Thirdly, the difference between the short-run and the long run effects of contracting out may be increased due to flaws in markets. More firms may have the incentive to respond to competing companies outsourcing. After analyzing data with functions researchers made the following findings: The first relates to outsourcing seems to make use of a significant negative effect on low skill worker productivity. Their research showed that.Also, researchers demonstrated that in the long run outsourcing had a positive effect on the productivity of low skilled labor. The difference between the short-run and the long-run effects of international outsourcing may be magnified by product market imperfections. The authors conclude their work by claiming that low-skilled labor productivity growth in the European industries in the short run was mainly stimulated by the change in phys ical capital stocks and skill upgrading rather than fragmentation of production across borders.